DISCOVER
Find designers, practices and objects that have not yet reached the centre of the conversation.
ABOUT BŪM · A SHARED GROUND FOR DESIGN
A CITY FOR DESIGN.
būm is not a magazine, a store or a feed. It is a city of design — a shared public square where designers, architects, artists, makers, brands, students, collectors and institutions stand on the same ground. Discover, discuss, experience, learn, exhibit, collect.
THE AGORA
TEHRAN TO EVERYWHERE · IDEAS TO EVERYDAY LIFE
MISSION / 01
FROM SURFACE TO LIVING GROUND.
būm is a bridge between design, creative industries and Iranian culture. It exists to raise design’s place in public life and create a more open conversation between designers, makers and the communities around them.
We move design beyond product and display, treating it as a tool for cultural, social and economic change. At būm, design is a language for thinking—and something people can understand, touch and experience in everyday life.
Design is not a destination here. It is a public route between people, objects, stories and cities.
BŪM / COMMON GROUND
WHAT BUILDS THE CITY / 02
FOUR MOVES, ONE GROUND.
būm does not separate editorial, commerce and community. Every district opens a route into the next.
DISCUSS
Bring makers, audiences and institutions onto common ground—and keep the differences visible.
EXPERIENCE
Move design beyond the image and into touch, space, events and everyday life.
COLLECT
Connect every object to its origin, its maker and the story worth carrying forward.
HOW WE WORK / 03
THE IDEA ROUTE STAYS OPEN.
Instead of a straight pipeline, būm makes a loop where research, making, publishing and response continually reconnect.
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A
WE LISTEN
We begin in workshops, streets, schools and homes.
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B
WE CONNECT
We bring together the people and ideas that need to find one another.
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C
WE MAKE PUBLIC
We turn knowledge into stories, events and objects people can enter.
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D
WE KEEP GOING
Every answer becomes the start of another conversation, never the end of the route.
THE CITY KEEPS ITS DOORS OPEN / 04
THIS GROUND BELONGS TO ALL.
Walk the city, meet its people and objects, or talk with us about the next route we can build together.