EST. TEHRAN · READ EVERYWHERE · DESIGN CULTURE ECOSYSTEM

FROM
SURFACE
TO LIVING
GROUND.

būm is not a magazine, a store or a feed. It is a city of design — a shared public square where designers, architects, artists, makers, brands, students, collectors and institutions stand on the same ground. Discover, discuss, experience, learn, exhibit, collect.

Every district of the ecosystem can be reached from the square, and from every other district. Nothing here is a dead end.

THE JOURNAL

LONG READS

01

ESSAY

The Courtyard Is Not Nostalgia

How the Iranian hayat keeps solving problems that contemporary housing pretends are new.

NASIM RAHMANI · 14 MIN
02

CRITICISM

Against the Frictionless Object

A defence of resistance, weight and repair in a decade of products designed to disappear.

TOMÁS FERREIRA · 9 MIN
03

FIELD NOTE

Tehran, After Hours

Nine studios, one night, and the informal infrastructure holding a design scene together.

BŪM EDITORS · 18 MIN
04

INTERVIEW

Aino Lehtonen on Slow Manufacture

Twelve years to get a chair right, and why the industry no longer knows how to wait.

MARTA KOWAL · 22 MIN

WHERE DESIGN
FINDS PEOPLE.

Creators and brands are residents, not listings. A practice, a city, a way of working — and a door you can knock on.

OBJECTS BECOME
STORIES.

Nothing in the store arrives without its origin. Who made it, where, out of what, and what was argued about along the way.

THE CITY KEEPS
ITS DOORS OPEN.