EST. TEHRAN · READ EVERYWHERE · DESIGN CULTURE ECOSYSTEM
FROM SURFACE
TO LIVING GROUND.
būm is not a magazine, a store or a feed. It is a city of design — a shared public square where designers, architects, artists, makers, brands, students, collectors and institutions stand on the same ground. Discover, discuss, experience, learn, exhibit, collect.
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·
THE AGORA
Every district of the ecosystem can be reached from the square, and from every other district. Nothing here is a dead end.
HOW THE CITY WORKS
NINE DISTRICTS, ONE GROUND.
The city is the strategy. Each district has its own rhythm and its own residents, and all of them open onto the Agora. Enter anywhere; you will always be able to keep walking.
EDITORIAL 01
THE JOURNAL
Long reads, essays and criticism on contemporary design.
NEWS 02
SIGNALS
What moved in design today, filed from everywhere.
PEOPLE 03
CREATORS
Designers, architects, artists and makers with a face and a practice.
STUDIOS & HOUSES 04
BRANDS
Independent labels and manufacturers, told as cultures.
STORE 05
OBJECTS
Things worth owning, each arriving with its story attached.
LIBRARY 06
BOOKS
The reading list of the city — new, rare and reissued.
CALENDAR 07
EVENTS
Exhibitions, fairs, openings and studio visits worldwide.
SCHOOL 08
LEARNING
Workshops, courses and craft passed between generations.
CONVERSATIONS 09
TALKS
The open table. Arguments, interviews and unfinished thoughts.
01
ESSAY
The Courtyard Is Not Nostalgia
How the Iranian hayat keeps solving problems that contemporary housing pretends are new.
NASIM RAHMANI · 14 MIN
02
CRITICISM
Against the Frictionless Object
A defence of resistance, weight and repair in a decade of products designed to disappear.
TOMÁS FERREIRA · 9 MIN
03
FIELD NOTE
Tehran, After Hours
Nine studios, one night, and the informal infrastructure holding a design scene together.
BŪM EDITORS · 18 MIN
04
INTERVIEW
Aino Lehtonen on Slow Manufacture
Twelve years to get a chair right, and why the industry no longer knows how to wait.
MARTA KOWAL · 22 MIN
09:12 · MILAN
Salone announces a permanent pavilion for independent makers.
11:40 · TEHRAN
Bāgh-e Negarestān opens its archive of Qajar ornament to designers.
13:05 · COPENHAGEN
3daysofdesign drops its brand hierarchy for a single open route.
15:28 · SÃO PAULO
A cooperative of joinery workshops publishes shared open drawings.
17:02 · LAGOS
Design Week names ten studios working in reclaimed aluminium.
19:44 · KYOTO
Fourth-generation indigo dyers begin taking European apprentices.
ALL SIGNALS
WHERE DESIGN FINDS PEOPLE.
Creators and brands are residents, not listings. A practice, a city, a way of working — and a door you can knock on.
OBJECTS BECOME STORIES.
Nothing in the store arrives without its origin. Who made it, where, out of what, and what was argued about along the way.
THE CITY KEEPS ITS DOORS OPEN.